Alfriston Gardens is committed to protecting your privacy and we have put together this Privacy Policy to describe to you our practices regarding the Personal Data we collect from our customers, guests and users of our services. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting www.alfristongardens.co.uk you are accepting and consenting to the practices described in this policy.
Alfriston Gardens is a trading name of Star Events Sussex Ltd whose registered office is Star House, 255 Old Shoreham Road, Hove, BN3 7ED. We are registered in England and Wales under company number 11829208, with a VAT number of 324818009.
Alfriston Gardens (trading name of Star Events Sussex Ltd) is the data controller responsible for your personal data.
If you would like to contact us for any reason, please email us at [email protected] and we will do our best to answer your questions.
This Privacy Policy is broken down into 12 sections:
1. What information do we collect from you?
2. How do we collect Personal Data?
3. How will we use the information we collect?
4. Do we share your Personal Data with other companies?
5. Keeping your data up to date, changing your mind and opting out
6. Other websites
7. Social media, social commerce and other third parties
8. Where is your information processed and Personal Data stored?
9. Access to your Personal Data
10. Services Alfriston Gardens uses
11. Cookies
12. Changes to this Privacy Policy.
1. What information do we collect from you?
Alfriston Gardens collects Personal Data and Anonymous Data from you when you visit our sites or when you send us information or communications. “Personal Data” means data that allows someone to identify you, including, for example, your name, address, telephone and mobile numbers, e-mail address, as well as any information about you that is associated with or linked to, or could be linked to, any of the foregoing data. At Alfriston Gardens we need to process personal data so that we can run our business successfully and efficiently and provide our customers with the best possible service. To fulfil our role and to run our business we need to enter into a contract with our customers and for this reason and according to the rules of the GDPR we have decided that the most appropriate lawful basis for processing data is ‘Contractual’. “Anonymous Data” means data that is not associated with or linked to your Personal Data. Anonymous Data does not permit the identification of individual persons. We collect Personal Data and Anonymous Data, as described below:
2. How do we collect Personal Data
Contact Information (for example an email address).
You might provide us with your contact information, whether through use of our services, a form on our website, an interaction with our team in the office or a response to one of our Newsletters, Feedback Forms, Surveys or Voting Requests. If you, as a visitor to Alfriston Gardens, elect to register or make an enquiry through our website we will collect your first and last names, phone number and email address.
Usage information.
We collect usage information about you whenever you interact with our websites and services. This includes which webpages you visit, what you click on, when you perform those actions, what language preference you have, and so on.
Billing information.
If you make a payment to Alfriston Gardens, we require you to provide your billing details, a name, address, email address and financial information corresponding to your selected method of payment (e.g. a credit card number and expiration date or a bank account number).
Information from third parties and integration partners.
We collect your personal information or data from third parties if you give permission to those third parties to share your information with us or where you have made that information publicly available online. An example of this might be when you provide your personal data to a ‘venue search’ website that we advertise with.
Social Media
Should you choose to sign in or interact with using any of our social media platforms, we will collect personal data relevant to that platform for example your username, handle or your profile picture and any information that you have chosen to make public on our social media accounts. Facebook, for example, often collects personal data including name, age and location.
Voluntary
We also collect other types of Personal Data that you provide to us voluntarily when, for instance, you make a purchase, respond to surveys and questionnaires, or perhaps enter a competition. In order to improve our services to you, we may ask you to voluntarily complete confidential surveys. If you provide us with feedback regarding our services via e-mail or a feedback form we will collect your data and may keep this stored securely within our office for periodical review. If you do not wish to participate in a survey, however, please do decline to participate when asked.
3. How will we use the information we collect?
Alfriston Gardens uses your Personal Data to provide you with a customised experience at the venue and to provide our services to you and your event. Such services include the preparations leading up to and including your event and the communications that these preparations require. Generally, the communication will be via email, phone or direct contact. We may also send you electronic newsletters. We also use Personal Data for customer service messages, and to notify you about any updates to our services or the venue and to respond to your requests.
We may create Anonymous Data records from Personal Data by excluding information (such as your name) that makes the data personally identifiable to you. We use this Anonymous Data to perform statistical analyses of our customers so that we may look at trends and behaviours and this in turn helps us to plan and prepare for the future of the business.
4. Do we share your Personal Data with other companies?
We will share your Personal Data with third party suppliers who need to process your data in order to interact with us and yourself during the planning processes for your event. These suppliers may be a florist, photographer, make-up artist and so on. These third parties are required not to use your Personal Data other than to provide the services requested by Alfriston Gardens and to guarantee that they have sufficient processes in place to ensure the security of your data whilst it is in their care. When you give Alfriston Gardens consent to plan and host an event on your behalf we will require you to express your consent to the sharing of your Personal Data with our contractors and the desired third parties. Except as otherwise stated in this Privacy Policy, where you give us your consent, we do not sell, trade, or rent the Personal Data collected from our services to third parties.
If you send a testimonial or comment to us, or post it on another platform or site, we may post it on to our site or use it in our advertising and social media materials. We will attribute your testimonial to you by posting your name next to your comment on our site or advertising materials, if provided.
If another company acquires our company or our assets, that company will possess the Personal Data collected by it and us and will assume the rights and obligations regarding your Personal Data as described in this Privacy Policy and the terms under which you submitted your data.
5. Keeping your data up to date, changing your mind and opting out
Please note that you are responsible for ensuring that your Personal Data, including your current email and postal address, is accurate and up to date at all times. We rely on this information to communicate with you, and we will not be responsible for any communications sent to outdated or invalid contact details.
This Privacy Policy may apply to the Personal Data you provided before any updates were communicated. If you do not agree with any changes to how we use your Personal Data, you must notify us and request deactivation of your account.
Should you decide to stop receiving further communications from us, you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the e-mail you receive.
If you are contacting us by email please be sure to include your full name and address in your opt-out request in order to allow us to process your request for any changes to your preferences.
We retain personal data only for as long as necessary to fulfil the purposes we collected it for, including for legal, accounting, or reporting requirements. Typically, customer records are retained for up to 7 years after your event, in line with HMRC guidance.
6. Other websites
Other websites that Alfriston Gardens may advertise on or be featured on may collect your Personal Data but the collection of your data on these sites are the responsibility of the site and not Alfriston Gardens. This Privacy Policy applies only to the use and disclosure of Personal Data that we collect while you use our services.
7. Social media, social commerce and other third parties.
We work with trusted third parties, including social network sites like Facebook and Instagram and we may use application developers who specialise in social media so we can connect to your social networks. Other social networks we may use include TikTok, Pinterest and You Tube. All of these companies operate Third Party Sites. We may provide access to our Sites by third parties, venue-related suppliers and business partners so we can generate interest in our products and services among members of your social networks and to allow you to share product and service interests with friends in your network. We cannot control how your data is collected, stored, used or shared by Third Party Sites or to whom it is disclosed. Please be sure to review the privacy policies and privacy settings on your social networking sites to make sure you understand the information they are sharing. If you do not want a Third Party Site to share information about you, you must contact that site and determine whether it gives you the opportunity to opt-out of sharing such information. Alfriston Gardens is not responsible for how these third parties may use information collected from or about you.
8. Where is your information processed and Personal Data stored?
Alfriston Gardens is committed to safeguarding your personal data. We implement a range of industry-standard security technologies and organisational measures to protect your data from unauthorised access, use, or disclosure.
Although we take appropriate steps to secure your personal data, no transmission of information over the internet or storage system can be guaranteed to be completely secure.
Due to the global nature of online communications, your personal data may be transferred to and processed in countries outside your own, including the UK. Where such transfers occur, we ensure that appropriate safeguards are in place in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By providing your personal data, you acknowledge and agree to its transfer, processing, and storage as outlined in this policy.
9. Access to your Personal Data
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the right to request access to the personal data we hold about you. This is known as a Subject Access Request. In most cases, we will provide this information free of charge. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive.
We may ask you to provide identification to ensure that we are releasing personal data to the correct individual.
10. Services Alfriston Gardens May Use
When you contact Alfriston Gardens, your details are stored in our customer relationship management (CRM) system, currently BriteBiz. If you have given your consent to receive marketing communications, we will use this system to send you emails via Outlook. You can unsubscribe from these communications at any time by replying “STOP” in the email subject line or contacting us directly. Alfriston Gardens often uses Google analytics to track how you are using our website and looks at your browsing behaviour, journey and device or browser used. No personally identifiable information is collected via Google analytics. This information is used to help improve the experience for the users.
11. Cookies
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. Click on our Cookies Policy to find out more.
12. Changes to this Privacy Policy
We may amend this Privacy Policy from time to time. If we make material changes in the way we collect, use, and/or share your Personal Data, we may notify you by sending you an e-mail to the last e-mail address you provided to us, by writing to your last known postal address and/or by prominently posting notice of the changes on our website.
Any material changes to this Privacy Policy will be effective one month / 30 days following our posting of the notice of the changes. These changes will be effective immediately for new users of our services.
Last updated: 13/05/2025
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